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加拿大西三一大学(TWU)Debora Sepich教授Marketing Management课程
2017-05-26 15:15  

加拿大西三一大学Debora Sepich博士来天津财经大学(TUFE)为GW8期学生教授Marketing Management课程。

课程通过研讨会形式,在开始阶段考察企业营销的全球环境,包括企业的社会责任问题。阅读、视频、案例分析、课堂演讲和讨论,并置身于营销案例体验,帮助学生更深入地探讨自己的营销视野,拓宽自己的营销知识,提高他们制定营销策略的技能。通过小组讨论的形式,分析讨论现实发生的国际案例,找到如何成功营销国际化公司的方法。

Debora Sepich博士学术造诣深厚,教学经验丰富,深受学生喜爱。

Dr.Debora Sepich came to TUFE to teach Marketing Management

Dr.Debora Sepich came to TUFE to teach Marketing Management for GW8.

Using the seminar format, the course begins with an examination of the global marketing environment in which business is conducted, including issues of corporate social responsibility. Readings, videos, case studies, class presentations and discussions, and exposure to cultural experiences help students explore more deeply their own perspectives of culture, broaden their cultural knowledge, and enhance their marketing strategy skills. Real-world marketing cases provide a forum for group discussion about the challenges of successfully leadingmarketing issues which conducts business internationally.

Dr.Debora Sepich has profound academic attainments and rich teaching experience and she is loved by her students. 

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